DOP 213: Unlocking the Secrets to a Successful Product Launch

Posted on Wednesday, May 31, 2023

Show Notes

#213: You’ve been tasked with bringing a new SaaS product to market. Where do you start?

Logically, or maybe not so much so, it’s important to start by defining your target audience, understanding their needs, and developing a solution that meets those needs. You’ll also probably end up fighting the build from scratch versus modifying something that already exists battle.

In this episode, we speak with Mav Turner, CTO of DevOps at Tricentis, about his thoughts on how to correctly assemble teams to get a product successfully launched and learning to love constraints.


Mav Turner

Mav Turner

Mav Turner is the Chief Technology Officer of DevOps at Tricentis, a global leader in continuous testing. In his role, Mav oversees research and development as well as product growth and strategy aimed at enabling organizations to accelerate their digital transformation by increasing software release speed, reducing costs, and improving software quality. Prior to joining Tricentis, Mav worked as Vice President of Product at N-able and SolarWinds. Mav holds a Bachelor of Science in Computer Science from Texas State University.


Darin Pope

Darin Pope

Darin Pope is a developer advocate for CloudBees.

Viktor Farcic

Viktor Farcic

Viktor Farcic is a member of the Google Developer Experts and Docker Captains groups, and published author.

His big passions are DevOps, Containers, Kubernetes, Microservices, Continuous Integration, Delivery and Deployment (CI/CD) and Test-Driven Development (TDD).

He often speaks at community gatherings and conferences (latest can be found here).

He has published The DevOps Toolkit Series, DevOps Paradox and Test-Driven Java Development.

His random thoughts and tutorials can be found in his blog

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