DOP 339: DNS Is Old Tech (And That's Why It Still Runs the Internet)

Episode 339

Show Notes

#339: DNS has been around since the 1980s. Nobody’s writing blog posts about how it changed their life. But every single thing on the internet depends on it – including all those AI tools everyone’s excited about.

Anthony Eden has been in the DNS business since the late nineties, when he was CTO of one of the first seven domain registrars after the .com deregulation. In 2010 he started DNSimple, and he did it without a dime of venture capital. Sixteen years later, his 20-person team runs a global DNS infrastructure with 14 edge nodes and 9 origin servers spread across multiple continents.

The conversation covers the mistakes companies make with their domains – running production DNS on a registrar that was never built for it, sharing logins with no access control, zero documentation on why records exist. Anthony breaks down how DNS actually works at scale (unicast vs anycast, the onion layers of resolvers), why your email deliverability problems are probably a DNS problem, and what the www vs no-www debate looks like in 2026.

On AI tools, Anthony’s take is practical. They’re giving his engineers more time to think about problems instead of typing out solutions. But he’s not buying the vibe coding hype – when you run critical internet infrastructure, everyone on the team needs to understand the systems they’re building. And for AI startups hoping to cash out? Most will fail. The twist you put on somebody else’s model won’t be a moat. It’ll just become a feature for something bigger.

Frequently Asked Questions

What does it take to run DNS for other people at scale?

Anthony Eden explains on DevOps Paradox episode 339 that small setups run unicast, with each machine answering on its own address. Growing past that means moving to anycast, distributing nodes worldwide for reliability, and then keeping every edge synchronized as records change. DNSimple runs fourteen edges against nine origin name servers, with anycast used internally too, so an edge reaches whichever origin is nearest.

What do people most often get wrong when setting up DNS?

Anthony Eden names two failures on DevOps Paradox episode 339. The first is leaving production DNS on a registrar never built to be DNS-first, putting a constant, business-critical dependency on infrastructure not designed to carry it. The second is security: registering under a shared login because the registrar has no multi-user access control, so the domain becomes unreachable the moment that person leaves the company.

Which DNS records do teams forget to configure?

Anthony Eden points on DevOps Paradox episode 339 at email deliverability: DMARC to declare a policy, SPF to authorize which senders may send, and DKIM to sign messages so recipients can confirm they are untampered. He also raises change management, where records get added by hand with no note of why, leaving zones nobody dares clean up. DNSimple added notes with history for exactly that.

How has AI search affected DNSimple's traffic?

Anthony Eden describes on DevOps Paradox episode 339 losing informational search traffic once Google placed AI summaries above the results, because the knowledge base articles explaining each DNS record type now get answered in place. Signups dipped after those tools appeared. What remains, though, is people genuinely interested in the product rather than bots following links, and he reports an uptick since.

Is vibe coding acceptable for operational systems?

Anthony Eden says no on DevOps Paradox episode 339, at least not yet. Running systems that have to stay up means his engineers need to understand what they are building, and he argues that understanding only comes from reading the generated code. He adds that humans wreck the comprehensibility of a system with hand-written code just as thoroughly, so his objection is about understanding rather than about AI.

How does a small company survive a hyperscaler entering its market?

Anthony Eden was asked exactly that when AWS launched Route 53, and he tells DevOps Paradox episode 339 his answer has not changed. A hyperscaler is building one of hundreds of products, so the investment is finite and the result stays deliberately general, which leaves room for a focused provider to move faster. DNSimple runs on twenty people, around three quarters of them engineers, funded from profit.

What is the DevOps Paradox podcast?

DevOps Paradox is a weekly podcast co-hosted by Darin Pope and Viktor Farcic, covering DevOps, platform engineering, and modern software delivery. Episode 339, “DNS Is Old Tech (And That’s Why It Still Runs the Internet),” brings in Anthony Eden of DNSimple on anycast, the records teams forget, and running an internet-critical service with twenty people. Every episode page carries the audio, the video, and a full transcript.

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Guests

Anthony Eden

Anthony Eden

Anthony Eden is a seasoned software developer with30 years of development experience, and is the founder and CEO of DNSimple, a domain registrar and DNS provider used by individuals and businesses around the world. Anthony has appeared on numerous podcasts where he has spoken about software development, entrepreneurship, and the challenges of building and growing a fully-remote technology business. Anthony currently spends his time between the US and France, collaborating with team members from Asia, to Europe, and North, Central, and South America.

Hosts

Viktor Farcic

Viktor Farcic

Viktor Farcic is a member of the Google Developer Experts and Docker Captains groups, and published author.

His big passions are DevOps, Containers, Kubernetes, Microservices, Continuous Integration, Delivery and Deployment (CI/CD) and Test-Driven Development (TDD).

He often speaks at community gatherings and conferences.

He has published DevOps Paradox and Test-Driven Java Development.

His random thoughts and tutorials can be found in his blog The DevOps Toolkit.