DOP 354: Your Dead Founder Trains New Hires

#354: How do you build a consent system for someone who is dead? How do you clone a voice so it cannot be turned into a deep fake? Miles Spencer built a company around those exact questions. Reflekta.ai lets you talk to a reflection of someone who has passed. His own father reads a bedtime story to his granddaughter every night and talks it through until she falls asleep, eight years after he died.

Is this just deep fake with better branding? What happens when the AI goes off the rails and asks grandpa for the three numbers on the back of a credit card? Miles has an answer for each one, and most of them land on the same line: you built it, you paid for it, it never leaves your four walls. Nothing gets scraped. There are only two public reflections on the entire platform. The voice of his dad came from a ten-second voicemail found on a relative’s phone five years after he was gone, and last month that voice had 9,000 conversations.

More than half the stories on Reflekta are from people who are still alive. ALS and Alzheimer’s patients getting it all down while they still can. Founders who want their values to outlast them. And that last group is where it gets interesting for anyone who runs a company. New hires talk to the founder during onboarding. Ask a question about the business and the founder answers. SOPs, handbooks, the whole thing, in the voice of the person who built it.

Miles calls the framework SoulTech, starting from the emotional weight of the product instead of bolting ethics on at the end. Agree with the premise or not, the stack underneath is less exotic than it sounds: multi-cloud, RAG, three voice vendors swapped by time of day, 110 days from idea to launch. Darin’s verdict by the end is honest. The dead-relative part is still not his jam. But the founder who never leaves the building, the one who onboards every new hire forever? That one he gets.